Art School isn’t the first place you’d think of for honing great writers. It worked for Jim though, who’s been copywriting since 2005 and still going strong.

A day in the life: Jim Campbell

Sep 19th, 2016

The world may be missing out on a superstar DJ and occasional celebrity chef, but the world’s loss is our gain. Next up in our day in the life blog series is superstar copywriter, Jim.

Name: James Marvyn Campbell

Job title: Copywriter

Sum up your role in three words:

Think. Write. Edit.

How did you get into copywriting?

I never set out to be a writer; it was more like a happy accident. I’d got myself a 3-month internship as a junior designer/art director at a well-known London ad agency; the problem was, my Mac skills were rubbish (I know, it’s a long story – this is the abridged version).

Anyway, I was found out pretty quickly. But rather than sending me back to Glasgow they kept me on as they saw potential in my ideas and writing; and of course, I was cheap. I worked closely with an art director who helped me pull a (writer’s) portfolio together.

Alas, on my return to Glasgow the writing career took off. 12 years on and I’m still blagging loving it.

What’s the best thing about it?

Coming up with words or an idea that everyone loves.

And the worst? 

Coming up with words or an idea that I love but no one else does. But hey, it’s all part of the process – you take it on the chin and move on.

What’s your career highlight so far?

Front Page.

What would you be doing if you weren’t writing?

World-famous tech-house DJ/producer or Celebrity Chef.

What’s your morning routine?

Wake at 7ish. Shower. Check value of Fantasy Football Team. Pack running stuff for the night’s run home. On a Monday (sometimes Friday) I’ll treat myself to a roll with square sausage, crispy bacon, cheese, onion and brown sauce. Mmmm.

First thing you do when you get to the office?

Say hello. Check emails. Pet whatever dogs are running around the building. Drink coffee. Cast eye over yesterday’s copy if the ‘overnight test’ was required.

What’s a typical day like?

Every day is different. Some days are full on, with tight deadlines, gridlocked meetings and hurried lunches, while others are a bit more relaxed. Typical agency life really, except we have dogs running around so there’s never any stress.

What’s for lunch?

Monday – Boots meal deal with big Mags. Rest of week – whatever.

Home time. What’s on the agenda?

I run home every night – rain, shine or snow. Door to door, it’s an enjoyable, scenic 7K that takes me through leafy parks and along the River Kelvin. There are very few streetlights on the route, so in winter it’s pitch black, meaning a no-go for most. But for me it’s ideal horror-audiobook escapism (the scarier the better).

Then I’ll cook dinner, read in the bath, and maybe catch a Netflix documentary.

And finally, what time are lights out?

As early as possible on a school night. I love sleeping.

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