Ever wondered what it’s like to be part of the team here at Front Page? Well now, you don’t have to, as we’re bringing you a behind-the-scenes glimpse of life at Front Page Towers in our brand new, day-in-the-life series! First up, resident Oxford Comma appreciator and occasional personal stylist to the rest of the office—copywriter, Emma.
Name: Emma Fraser
Job title: Copywriter
Sum up your role in three words:
Choosing good words
How did you get into copywriting?
I did a degree in English and have always been a keen writer. I did a bit of marketing when I finished university before getting my job at Front Page in 2014.
What’s the best thing about it?
I really enjoy coming up with ideas for campaigns, especially if I get to write a witty headline—I love a good pun!
And the worst?
When you come up with a totally brilliant idea, but it in no way fits the brief you’re actually working on. You just have to stash those away for another time!
What’s your career highlight so far?
Having one of the projects I was part of being nominated for a Scottish Design Award was a great feeling. And just seeing adverts I’ve worked on in places like the Metro, that’s always pretty cool.
What would you be doing if you weren’t copywriting?
When I was a kid I really wanted to be a vet but I’m grossly under qualified for that. I love fashion, so maybe something in that area.
What’s your morning routine?
I get up around 7.15 and drag myself into the shower. I’m a bit of a faffer in the mornings, so am almost always running late—luckily I only live a 20-minute walk from the office! I never have time for breakfast, so I grab something when I get in.
First thing you do when you get to the office?
Coffee. Always coffee.
What’s a typical day like?
Usually I’ll have a few jobs on my list, anything from an email or web copy, to a full brochure—it’s never quiet! Often I’ll be asked to proof read things before they go to print, which can be quite a daunting task especially if it’s a long document—I end up cross-eyed by the end!
And, most importantly, what’s for lunch?
I try to bring food from home as much as I can, so if I’ve been organised it will be leftover dinner, otherwise I’ll get a soup from the café next door.
Home time! What’s on the agenda?
I’m a naturally rather lazy person, but fortunately there’s a gym five minutes from work and some fellow Front Pagers who are much more motivated than me, which makes me go more often! After that I walk home, cook some dinner and watch a documentary or comedy series on Netflix. I’m also learning French in an attempt to improve my mind, so once a week I have a three-hour evening class. I love it, but it’s hard work!
And finally, what time are lights out?
I really try to be responsible and get to sleep at a reasonable hour, but more often than not I’ll fall asleep halfway through my Netflix programme and wake up with a start at 2am with the lights still on and the laptop blaring. I really need to stop doing that…
Find out more about Emma and the rest of the Front Page team.