Households spend an average of £75 on Easter each year, and children in the UK receive an average of 8.8 Easter eggs. No wonder then, that this time of year we’re inundated with marketing campaigns from chocolatiers hoping we’ll pick their chocolaty treats over that of their competitors.
Whilst Easter still lags behind Christmas in the marketing budget stakes, for confectionary brands in particular, it’s still a key time of the year. Traditionally, Cadbury dominate the market, however, their market share has dropped from 42% to 40% due to Cream Egg-gate (a controversial recipe-change to the Easter-time favorite). It will be interesting to see how challenger brands take advantage of this going forward.
Here’s our top 2016 Easter campaigns: