We don’t blow our own trumpets too often, but here goes! We are immensely proud to have been part of the team that helped deliver the 2015 World Gymnastics Championship that were hosted in our very own Glasgow, 31 Oct – 2 Nov 2015.
Back in 2012 the team won a pitch to create the brand identity for the 2015 World Gymnastics Championships for Glasgow Life. This was the start of a three year journey, working on one of the largest sporting events – and the only Rio 2016 Qualifying Event – Glasgow has ever hosted. Then in 2013, we were delighted to win the pitch to continue working with the Glasgow Life team as their digital agency. Double pats on the back to our team!
So what did we do?
Initially we created an identity, chosen by British Gymnastics – the UK national governing body. The identity not only reflected the movement of the gymnasts themselves, but elements of the SSE Hydro, which hosted the event. The identity needed to work on something as small as pin badges, and also look impressive within large-scale outdoor advertising units.
Developing the identity further, with a clear vision in our minds, we worked with photographer Christopher Reece Bowen, and Olympic medal-winning gymnasts to create a series of iconic shots.
To help keep the public up-to-date with all the latest event information and tickets sales, we built and launched a fully responsive, content managed website, which brought together a number of different elements, including:
- Ticket information
- Competition schedules
- Live scoring during the event
- Athletes profiles
- A media center to support the global press
Glasgow Life have hailed the 2015 World Gymnastics Championships as “setting a new benchmark” for the event. Read more here.
More than 55,000 tickets were snapped up, and Jane Allan, chief executive of British Gymnastics, said she believed that the goal to make this “one of the best world championships events in history” has been achieved.
On the digital side of things, we were ecstatic to see that there were over:
- 24k downloads from the media center
- 8m impressions within the social hub, pulling together over 17.5k posts across social media channels
- And a whopping 1.7m page views across the week prior to, during and after the event
But of course, we can’t take all the credit! The gymnasts pulled out all the stops with their performances with Team BG racking up a total of five medals. Among these was a Gold medal from Max Whitlock, who ended a 112-year wait to become the first man from Great Britain to win gold at a World Gymnastics Championships!